ZOZOFIT, the fitness technology brand, whose origin is the largest online fashion retail company in Japan and globally recognized fashion technology pioneer, will activate an immersive pop-up in Austin, Texas on Sunday, March 12 and Monday, March 13 from 8 a.m. to 4 p.m. CT at the W hotel. The activation will highlight the world’s first affordable, at-home 3D body scanning technology, ZOZOFIT and the accompanying ZOZOSUIT. The ZOZOSUIT provides an accurate rendering and highly-precise body measurement in just minutes, making it convenient for professional and amateur athletes to use at home, in addition to fitness enthusiasts. 

ZOZOFIT’s cutting-edge technology helps individuals track their fitness and body transformation progress over time with unparalleled accuracy and ease. When connected with the free app that has unlimited scanning, ZOZOFIT allows users to obtain key health information, including precise measurements for 10 locations on the body, calculated body fat percentage and an interactive 360-body view. The state-of-the-art wearable technology is designed to assist users on their fitness journey with easily accessible information, fitness-tracking data, share-ability and customizable goal-setting applications. 

“Following our recent expansion in the U.S. market, we’re thrilled to bring ZOZOFIT’s state-of-the-art and incredibly precise technology to the South by South West (SXSW) attendees and the Austin community during a time when innovation and collaboration are at their peak,” said Utahiro Inui, CEO of ZOZO Apparel USA, Inc. “We understand that tracking your fitness goals while remaining motivated over time can be extremely challenging, especially when relying solely on weight-based metrics. We are proud to create technology that provides a better way for people to track progress whether in the comfort of your own home, or at the gym, by showcasing real change in increments as small as ¼ inch at a time.” 

ZOZOFIT’s Austin activation is positioned in the W lobby, just five minutes from the world-renowned SXSW Conference and is set to be an immersive experience that brings revolutionary technology to life. The activation is open to the public and will be complete with a live demonstration of the ZOZOSUIT, 360 photo booth, Suja wellness shots, swag and more. 

The W Austin is located at 200 Lavaca St, Austin, Texas, just steps away from the SXSW conference. The ZOZOSUIT retails for $98, and the ZOZOFIT app is free to use for all customers. For more information, please visit https://zozofit.com/. 

About ZOZOFIT

ZOZOFIT is a cutting-edge technology brand focusing on wearables in the health and wellness space. The brand specializes in at-home 3D scanning capabilities that provide precise measurements, insights and body fat percentage --  supporting customers at every step of their fitness journey. The innovative company is the culmination of a global collaboration with teams in Japan, New Zealand, Thailand and the United States of America. For more information, please visit www.zozofit.com and follow the brand on Instagram, Twitter and Facebook.

About ZOZO Group

ZOZO is Japan’s largest apparel e-commerce company, with the ZOZOTOWN platform supporting over 8,500 brands, 11 million customers, and the value of merchandise transactions reaching 5 billion dollars* annually. An Internet pioneer since 1998, ZOZO is devoted to removing barriers from the e-commerce experience and has heavily invested in technology devices for body measurement. The ZOZOSUIT and ZOZOMAT were developed to help users measure specific body parts and shapes, while the ZOZOGLASS captures accurate skin tone for cosmetic needs. Other ZOZO activities include an on-demand platform for apparel manufacturing, virtual fitting service and futuristic smart textile projects. For more information on ZOZO, please visit www.zozo.com.