Award-winning fitness tracking company, ZOZOFIT, is pleased to announce their partnership with global experiential fitness and entertainment brand, Spartan, to sponsor six-city Spartan and DEKAFIT events to integrate their innovative technology with their elite pool of athletes. With the partnership already underway, the organizations will work in tandem to generate brand awareness through digital marketing efforts and on-site activations with live product demonstration experiences.

In an environment that challenges your physical fitness, ZOZOFIT’s cutting edge, 3D body measurement technology will support the Spartan and DEKAFIT athletes by providing better data to enhance their overall performance. Champions of human transformation, ZOZOFIT’s unique offerings will assist athletes throughout training and competition with informative data to better achieve their goals.

“We are excited to work with Spartan to support Spartan and DEKAFIT athletes in and out of competition,” says ZOZOFIT Vice President of Marketing, Madeleine Kanazawa. “In a community that empowers one another to overcome obstacles, ZOZOFIT couldn’t think of a better organization to align with as we strive to support individuals at every step of their journey.”

The partnership between ZOZOFIT and Spartan aims to build relationships and celebrate the spirits of Spartan and DEKAFIT athletes. This will be ZOZOFIT’s first time sponsoring the Spartan and DEKAFIT events with an on-site, informational pop-up booth.

“ZOZOFIT and its innovative wearable technology is well known in the fashion industry, so it is very exciting to be the launch platform in the US for ZOZOFIT’s entry into our world of functional fitness, endurance sports, tough fitness, and Obstacle Racing. Our Athlete community has always been at the leading edge of wearable technology to find new ways to get motivated, track their training progress, or improve their race performances” said Ian Lawson, VP of Global Partnerships at Spartan.

ZOZOFIT is thrilled to offer the code SPARTANZOZO20 for 20% off a Spartan or DEKAFIT entry. The brand will also activate at upcoming marquee events including the Los Angeles Marathon, Napa Valley Marathon and South by Southwest (SXSW) throughout March.

About ZOZOFIT

ZOZOFIT is a cutting-edge technology brand focusing on wearables in the health and wellness space. The brand specializes in at-home 3D scanning capabilities that provide precise measurements, insights and body fat percentage --  supporting customers at every step of their fitness journey. The innovative company is the culmination of a global collaboration with teams in Japan, New Zealand, Thailand and the United States of America. For more information, please visit www.zozofit.com and follow the brand on Instagram, Twitter and Facebook.

About Spartan

Spartan is a global experiential sport and wellness brand with a 10 million+ strong community. We create transformational experiences, products, and content to help people, companies and teams tear down boundaries and expand what they believe to be possible. Spartan combines large scale global events with a vibrant digital content and community platform. With 250 events across more than 40 countries on six continents, Spartan is the world’s leading extreme wellness and endurance brand. Visit spartan.com for more information and registration.