What is ZOZOFIT, and why is there a suit?

ZOZOFIT is an app that creates a 3D rendering of your body using body measurement technology developed by ZOZO, Inc. The ZOZOSUIT is our uniquely designed suit that pairs with our exclusive ZOZOFIT app to precisely measure your body in 3D while using your smartphone. The suit is covered in a proprietary pattern of more than 15,000 fiducial markers that are used to capture one’s precise body shape. 

When you wear the ZOZOSUIT, the ZOZOFIT app can capture your precise body shape, including measurements and overall body fat percentage.